This trial was announced at MIX'08 and since then we've been hard at work to make it happen. You can read the details in my previous post about this program, but the short story is that if you want your video content to make money for you, look no further. You can register on the web interest form which we'll use to select a group of people for the first phase, due to begin soon. Now you can see on the Silverlight Streaming admin web site what it will look like. We're still working on the final design, but this is the concept.

First, the ad title shows up, and blends in over the video player.

Then, the ad title expands to the full width of the ad banner.

Finally, the ad text and URL show up.

Click on the URL to go to the web interest form and register for a chance to be part of the first group of people to participate in this pilot program when it goes live.