The Silverlight Streaming ads pilot program has launched and is live in production!

A couple of weeks ago, we successfully launched the SLS ads trial (see previous references below). This means that for the very first time, we have opened up a Windows Live service to breadth developers to enable them to use the Microsoft adCenter Publisher platform. There is real US Dollar revenue associated to this pilot program. It is currently available in the US only, to people who can fill in a W9 form.

This pilot program allows you to upload video content to Silverlight Streaming and play it back with contextual ads relevant to the playback experience, based on keywords you provide at video upload time, or configure later on in the video properties. The selected participants will become adCenter Publisher account holders seamlessly, as the account provisioning into the ads platform is done directly when they decide to enable ads in their SLS-based video playback experience. This will allow them to login directly directly to https://beta.pubcenter.microsoft.com.

We are still accepting participants, so if you think this is for you, register on the web interest form, we'll process the pool of participants for the second batch of invites to the ads trial program shortly.

Previous references to the SLS ads trial program on this blog: March 26 blog post | April 29 blog post